Challenge
Redesign Jewish Women of Word’s logo and brand so that it speaks to Gen Z’s female writers who are more into their phones and laptops than the previous generations.
Market
Gen Z
Female
Fiction & Non-Fiction storytellers
Digitally engaged
Logo
Captures the idea of voice, mentorship, and digital (text bubble shape)
Color Palette
Brought over from brand’s previous logo per client request
Typography: Slab serif to keep things formal, but simple. This is a mentorship program for women writers. The writing doesn’t necessarily need to be fancy.
Tote bag with quote by Sylvia Plath, a writer well respected by the people of Jewish Women of Words, and conveys their message by encouraging others to write as well. The quote is the voice of a mentor; a writer that has come before them.
