Challenge:
Create a logo and brand identity for a celebrity memoir ghostwriting company. Must be creative, catchy, and convey the feel of wisdom. Solving the problem of the lack of Black males in the memoir publishing space.
Market:
Millennial and Gen Z Celebrities, Athletes, (ages 18-40)
Music artists of the R&B, Hip-Hop, & Neo-Soul genre
Targeting publishers and agents - need a clean, sleek, professional look
The logo is the eye of a lion who has grown wise through his many experiences. It is calmly open, and not wide open, as an experienced eye is relaxed.
Typography: Georgia, and Georgia Bold; serif typefaces with varying stroke width to add sophistication to the brand.
Color Palette: Black & White: For simplicity and sophistication.
The design of the business card and stationery is kept simple to achieve the clean sleek feel.
